UPDATE(1:40 p.m. ET): Updated to include reports and Writer's Bullpen (2009)images of coastal flooding in Massachusetts

Well, we were warned.

A giant swath of the east coast is getting a heaping dose of winter thanks to a powerful, fast-moving "bomb cyclone" winter storm that whipped straight along the coast, having already dumped snow across parts of the South not accustomed to such winter weather.

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Now, it's your turn, North Atlantic. Parts of Virginia and New Jersey have already been hit with near white-out conditions and the bulk of the storm is now moving on to New York, Connecticut, and other parts of New England.

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From Mashable's Andrew Freedman:

Blizzard warnings are up for coastal New Jersey and Long Island, as well as the coast from Massachusetts to northeast Maine. Boston could get more than a foot of snow, according to the latest forecast guidance, and even New York City could get 5 to 10 inches, depending on the exact track the low pressure area takes.

The snow is already piling up Thursday morning and will continue to bury the area throughout the day.

Images and video of the storm poured in from up and down the eastern seaboard.

By early afternoon, there were reports of coastal flooding caused by the storm in Boston and along the Massachusetts coast.

This is a developing story...