【Horror Archives】

It looks like Bird Boxis the massive hit that Netflix says it is.

Nielsen,Horror Archives which measures viewer ratings of television shows and now some streaming services, backed up Netflix's bold claims about Bird Box's popularity, Varietyreported Tuesday. Within the first seven days of its release on Netflix, Nielsen reports that it was watched by 26 million viewers in the U.S. alone.

Netflix reported that in that seven day span, Bird Boxhad been viewed by 45 million accounts around the globe. Unfortunately Nielsen only looks at U.S. data for Netflix, so we can't fullyconfirm Netflix's claim, but it doesn't seem unreasonable given the U.S. numbers.

Nielsen gave a deeper look at the Bird Boxdata though, Varietyreported, including showing how it stacks up against some other Netflix originals.

While Bird Boxbeat out 2017's fantasy/action movie Brightover its first week, Bird Boxhad a slower start with only 3.5 million viewers on its first day compared to Bright's 5.4 million. Bright ended the week reaching 20 million viewers, 6 million fewer than Bird Box.

Compared to some Netflix original series, Bird Boxhad a weaker start than staples like Orange Is the New Black and Stranger Things. The premiere of Orange Is the New BlackSeason 6 had an average of 5.3 million viewers over its first three days compared to Bird Box's 3.9 million average. Both of those pale in comparison to Stranger Things' premiere which hit an impressive 15.8 million viewers in its first three days compared to Bird Box's 11.7 million viewers.

Some of the success of Bird Boxstems from its explosive popularity on social media, where people shared tons of memes and jokes around the movie as well as discussed the horror movie's mysterious monsters. Thanks to that word of mouth, Bird Boxbloomed into quite a hit for Netflix.